Lamborghini sells record 3,457 cars in 2016, up 7% YoY

Automobili Lamborghini SpA has notched a record year of sales. For calendar year 2016, the supercar manufacturer sold a total of 3,457 cars globally, surpassing the 3,400 units mark for the first time.

“In 2016 Lamborghini has proven to be in excellent shape. The company delivered another record year in terms of sales and continued to outperform key business objectives. This new all-time high is once more confirming the substance and sustainability of our brand, product and commercial strategy.

This is a real team achievement and it is all the more remarkable as we are at the same time preparing not only for new models in our super sports car range, but for a company-wide quantum leap in our product portfolio – the third model line,” said Stefano Domenicali, chairman and CEO of Automobili Lamborghini S.p.A.

With 135 dealers in 50 countries including India, worldwide deliveries to customers increased from 3,245 to 3,457 units in 2016. This represents a sales growth of 7% compared to CY2015. With a continuous sales growth in the past six years, it also represents more than 2.6 times the sales of the year 2010.

Lamborghini says sales distribution is well balanced among the three regions, which each account for approximately one-third of global sales. All major regions EMEA (Europe, Middle East, Africa), America and Asia Pacific set new records and contributed to the sales growth. With 1,041 units, the USA remains the largest single market, followed by Japan, UK, Germany, Canada, the Middle East and China.

The Huracán model helped drive sales in 2016, the most successful year yet in Lamborghini’s history for V10 sales. A total of 2,353 units (up from 2,242 in 2015) of the Huracán Coupé and Spyder were sold last year.

Sales of the 12-cylinder model Aventador increased from 1,003 units in 2015 to 1,104 units in 2016 and underlined its success with the 6,000th unit produced in December 2016.

Following the unveiling of the Lamborghini Centenario Coupé at the Geneva Motor Show 2016, Lamborghini presented the open version of the one-off series – the Centenario Roadster – in August 2016 at the Monterey Car Week. Only 20 units each of the coupe and roadster models are being built, for delivery from 2017. The car celebrates the centenary of founder Ferruccio Lamborghini’s birth.

Another model making its first appearance at the start of 2016 was the special series Huracán Avio, available in a limited edition of 250 vehicles and delivered from mid-2016.

In June 2016 Lamborghini presented the Aventador Miura Homage. To mark the 50th anniversary of the Miura – the forerunner of all Lamborghini V12 super sports cars – 50 units of this special series Aventador Coupé are being built.

In November 2016 at the Los Angeles Auto Show the Lamborghini Huracán Rear Wheel Drive Spyder was launched. In December 2016 the new Lamborghini Aventador S was announced. It is characterised by new aerodynamic design, redeveloped suspension including the new four-wheel steering system, increased power (now 740 hp) and new driving dynamics. The ‘S’ is the suffix of previous enhanced Lamborghini models and defines a new benchmark for the V12 Lamborghini.

Third model in 2018

Starting in 2018, the Lamborghini SUV Urus (above) will be the third model in the supercar manufacturer’s product range. Delivering additional growth and significant opportunities across the marque, it will also determine a substantial increase in the production capacity of the factory. The new facilities in Sant’Agata Bolognese will be completed within 2017.