Lamborghini has achieved its best-ever results across the board, entering new dimensions in its year-long growth. The Italian super sports car producer outperformed all previous key business benchmarks: sales, turnover and profitability achieved levels unprecedented in the 56-year history of the brand. However, all this could be impacted by the worldwide spread of the Coronavirus, an exceptional situation giving arise to enormous challenges for the entire world in 2020.
Turnover grew by 28% from 1.42 billion euros to 1.81 billion euros in 2019. Operating profit reached 271.7 million euros, thus pushing up the profit margin to 15%. The global sales growth was even stronger, increasing by 43% to 8,205 units delivered to customers with sales records in all major regions: America, EMEA and Asia Pacific. In its first year of full market availability the popular Lamborghini Urus SUV sold 4,962 units, continuing its high sales momentum and accounting for 65% of total sales in 2019, a YoY growth of 182 percent from 1,761 units in 2018.
There was also a strong sales performance from the two super sports car model lines, V12 Aventador (1,104 units) and V10 Huracán (2,139 units). Lamborghini sold 1,104 units of the V12 Aventador in 2019. It sold 2,139 units of the V10 Huracan, which was introduced as Huracan EVO in 2019 with new design and enhanced technologies. The Huracan is reportedly turning out to be the most successful Lamborghini of all times in terms of sales with 14,022 units of it rolling out within 5 years of its market introduction. Its predecessor, the Gallardo, is said to have taken 10 years to achieve the same volume.
With 165 dealers in 51 countries, Lamborghini confirms that it has registered growth in all three major regions. In EMEA (Europe, Middle East, Africa), it registered a YoY growth of 28 percent with 3,206 vehicles. In the American region the YoY growth was fo 45 percent with 2,837 registrations. In Asia Pacific, Lamborghini sold 2,162 cars to register a YoY growth of 66 percent.
With 2,374 units the USA remains the largest single market, followed by Chinese Mainland, Hong Kong and Macau (770), the UK (658), Japan (641), Germany (562), the Middle East (387), Canada (376) and Italy (370).
Stefano Domenicali, Chairman and CEO of Automobili Lamborghini, said: “In Fiscal Year 2019 Lamborghini continued its sustained history of growth, setting new historic highs in all key business figures. While celebrating these figures we must underline the extraordinariness of the situation in which we find ourselves right now, from both a human and corporate perspective, due to the worldwide spread of Coronavirus.
"In only a few days our habits and our interpersonal relationships have changed, with this scenario being reflected across the world. We need to be ready to react rapidly to these new circumstances, and in a rational and effective way. The excellent start to the year 2020, confirmed by sales numbers in the first two months, gives us the right motivation in order to be ready and proactive in facing this entirely new and unimaginable challenge."
Lamborghini maintains an attractive product portfolio and a strong global sales presence with 165 dealers serving 51 countries including India. The year 2020 sees deliveries start of new V10 Huracán EVO derivatives as well as the Lamborghini Sian: a limited edition hybrid super sports car, alongside other planned unveilings. However, with imponderables remaining due to the current Coronavirus situation, the company understandably says it is too early to give a detailed forecast of impacts on business development in 2020.
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