Kia reveals first EV with simple naming strategy

by Autocar Pro News Desk , 09 Mar 2021


Kia Corporation has revealed the first official images of the EV6 – its first dedicated battery electric vehicle (BEV) built on the company’s new EV platform (Electric-Global Modular Platform, or E-GMP).

EV6 is also the first of Kia’s next-generation BEVs to be developed under a new design philosophy that embodies Kia’s shifting focus towards electrification.

“EV6 is the embodiment of both our brand purpose, ‘Movement that inspires’, and our new design philosophy. It has been designed to inspire every journey by offering an instinctive and natural experience that improves the daily lives of our customers, and provide user ownership that is simple, intuitive and integrated,” said Karim Habib, Senior Vice-President and Head of Kia Global Design Center.

“Our aim is to design the physical experience of our brand and to create bold, original and inventive electric vehicles," he added.

New naming strategy for upcoming BEVs
Kia's first bespoke EV will pioneer a simple naming strategy and wear the brand's new logo. The new EV6 is in line with the brand's new simple nomenclature strategy. 

Each bespoke electric Kia will adopt the EV prefix and a number that corresponds to its size. The chunky, performance-oriented crossover being unwrapped first will be called the EV6, reflecting its position towards the top of the brand's EV line-up.

As well as pioneering the new naming model, the EV6 will be the first Kia model to use the firm's new logo, revealed at the beginning of the year as part of the wide-reaching Plan S transformation strategy.

The brand will shift its focus away from ICE cars to EVs, seven of which it will launch by 2027. 

The EV6 will be the first Kia model to use the new E-GMP platform, which also underpins sister brand Hyundai's new Ioniq 5 crossover. Equipped with 800V charging functionality and lightweight batteries, the modular architecture offers a maximum range of more than 500 kilometres. 

 

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