Kia breaks ground on electric purpose-built vehicles factory

Kia held a ground-breaking ceremony today for its dedicated plant for the production of battery-electric purpose-built vehicles (PBV).

Kia President and CEO Ho Sung Song, on behalf of Hyundai Motor Group, said: "Hyundai Motor, Kia, and Hyundai Mobis together plan to invest KRW 24 trillion in the domestic EV industry by 2030, with the goal of making South Korea one of the top three players in the global EV market. Our focus is to enhance the competitiveness of the entire electric vehicle ecosystem, including R&D, production, and infrastructure, and to lead the way in driving change and innovation in the new global automotive industry."

Cutting-edge smart factory

Kia will invest around one trillion won (US$ 758 million) to secure 99,000 acres of land, with the company planning to start mass-production in the second half of 2025. It plans to produce 150,000 units in the first full year, with the potential to expand in line with future market conditions. 

The new PBV plant will be built as an eco-friendly plant that applies future innovative manufacturing technologies while minimising carbon emissions. It will also target synergies with Hyundai Motor and Kia’s digital manufacturing systems.

One of the innovative manufacturing processes to be implemented at the new PBV plant is the ‘cellular (or cell) method,’ which allows vehicle production based on diverse customer demands.

The cell method is a process layout strategy that groups together machines or workstations that are used to produce similar products or parts. The goal of the cell method is to create a more efficient and flexible manufacturing process by reducing the distance that materials and products need to travel during production. Under the cell method, machines are arranged in a way that optimises the flow of materials and products between workstations, with the aim of minimizing downtime, reducing costs and increasing productivity.

The PBV plant’s cutting-edge manufacturing system unifies the new cell method with the original mass-production conveyor system to allow flexible production with more customisation of various product types.

In addition, the PBV plant will be built as a low-carbon factory by operating a dry booth, a nature-friendly construction method, during the painting process of vehicle manufacturing, and reducing carbon emissions by about 20% compared to existing factories by utilizing natural light and streamlining the manufacturing process.

Kia will also apply innovative technologies such as automation of facilities using machine learning and artificial intelligence (AI), automation of painting quality inspection under the vehicle, automation of installation of parts such as glass, vehicle name, and company logo, and real-time automatic measurement quality data analysis to autonomously correct and install the vehicle body in real time.

First battery electric PBV production set for 2025

Kia plans to showcase SW (project name), the first model in its dedicated PBV line-up, in 2025. The model will be a mid-sized PBV and will be based on the ‘eS’ platform, a dedicated skateboard platform for battery electric PBVs, enabling various types of vehicle bodies to be flexibly combined.

SW targets delivery, ride hailing, and business-to-business (B2B) applications with its load structure and spacious indoor space that reaches the height of an adult.

After launching the mid-sized SW PBV, Kia plans to expand its product line-up to large-sized PBVs that can be used for logistics, fresh food delivery, multi-seat shuttles, and mobile offices and stores as well as small-sized PBVs and mid-sized robotaxis applied with autonomous driving technology.

HMG: aiming to be among top 3 EV OEMs by 2030

Hyundai Motor Group (HMG) today also outlined its aim to become one of the world’s top three EV manufacturers by 2030 through the combined sales of Hyundai Motor, Kia and Genesis electric models.

The Group also announced that it plans to significantly expand its annual EV production in Korea to 1.51 million units and global volume to 3.64 million units by 2030. To enable such plans, Hyundai Motor and Kia, alongside with Hyundai Mobis, plan to invest KRW 24 trillion (18 billion USD / Rs 148,446,000 crore) in the EV sector domestically.

In 2030, the Group will have a total line-up of 31 EV models, including models from Hyundai Motor, Kia, and luxury brand Genesis. Kia will launch EV9, its first three-row seat electric flagship SUV, this year and Hyundai Motor plans to launch the Ioniq 7 in 2024.

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