Jaguar Land Rover sells 52,814 vehicles globally in December 2019, up 1.3%

by Autocar Pro News Desk , 13 Jan 2020


Jaguar Land Rover (JLR) reported retail sales of 52,814 vehicles for December 2019, 1.3 percent up on the previous year.

For the month of December, Jaguar Land Rover claims that its retail sales were boosted by China (up 26.3% year-on-year), a sixth successive month of double-digit growth. This offset lower sales in North America (-1.1%), UK (-2.9%), Europe (-5.3%) and in Overseas markets (-7.6%). The new Range Rover Evoque saw a 33.2 percent growth and the refreshed Land Rover Discovery Sport saw a rise of 19.6 percent. Sales of the Land Rover Discovery were also up, while other models were lower.

Jaguar Land Rover sold 141,222 units in Q3 FY2020, down 2.3 percent year-on-year, reflecting similar market and model trends. Sales were up in China (24.3%) and North America (1.1%), but were offset by lower sales in the UK (-11.9%), Europe (-10.1%) and overseas markets (-11.5%). Sales were up for the new Evoque (30.0%) and the refreshed Land Rover Discovery Sport (9.2%) as well as the Land Rover Discovery (4.3%) and the Range Rover Sport (2.5%), while sales of other models were down.

For the calendar year 2019, Jaguar Land Rover retail sales were 557,706, down 5.9 percent compared to 2018. This reflects the currently more challenging industry conditions across markets with sales down in China (-13.5%), overseas regions (-14.2%), Europe (-4.9%) and the UK (-1.7%). However, JLR has reported that the double-digit sales growth in China over the last six months has been encouraging, as has been the record sales achieved in North America (up 1.8%). Sales of the newer Range Rover Evoque, Jaguar E-PACE and the I-PACE as well as the Range Rover Sport were up for the year, while sales of other vehicles were impacted by the generally weak market conditions and model changeover in the case of the new refreshed Discovery Sport.

Jaguar Land Rover has confirmed that in 2019, 6 percent of its global sales were either fully-electric or with plug-in hybrid electric powertrains. In the UK, for example, 4 percent of the company’s sales were electric (BEV) and 4 percent plug-in hybrid, more than double the overall market take-up, with 23 percent of all Range Rovers and 20 percent of all Range Rover Sport vehicles being plug-in hybrids.   

Jaguar Land Rover was one of the first companies to launch a premium all-electric performance SUV, the multiple award-winning Jaguar I-PACE that was revealed in 2018. In addition, plug-in hybrid variants are already offered on the flagship Range Rover and Range Rover Sport and will be available on the Land Rover Discovery Sport, Range Rover Evoque, as well as the recently-revealed New Defender vehicles in 2020. All of these vehicles feature mild-hybrid electrification options from launch. 

Felix Brautigam, chief commercial officer, Jaguar Land Rover said, “We already offer electrification on many of our car lines, be that mild-hybrid, plug-in hybrid or battery electric, and we are on track to provide electrified options on all our new vehicles from this year, giving our customers a wide choice. State-of-the-art driver assistance systems and full connectivity with Software-Over-The-Air capability are also a given with all our new cars. We are confident that our comprehensive strategy, exciting pipeline of market-leading vehicles and innovative approach to technology and mobility will see us continue to progress towards our Destination Zero mission.”