Jaguar Land Rover (JLR) has claimed that its sales for April 2018 were largely driven by the introduction of new models, including the Range Rover Velar, Land Rover Discovery and Jaguar E-Pace.
As per the report from the OEM, there was a significant year-on-year growth in retail sales in China (28.9%), the UK (25.9%), Overseas markets (21.3%) and North America (2.5%). Due to continuing uncertainty over diesel in the UK and Europe, the overall retail sales in Europe was down by 10.2 percent.
Felix Brautigam, chief commercial officer, Jaguar Land Rover, said, “Jaguar sales have been further boosted by the introduction of the exciting E-Pace compact SUV. There is also high demand for the new Jaguar I-Pace, the first all-electric performance SUV. In the month of its 70th anniversary, strong Land Rover retail sales were assisted by the completely refreshed Range Rover and Range Rover Sport line-up, including our plug-in hybrid option. Demand for the Range Rover Velar, the freshly crowned world car design of the year 2018, remains buoyant.”
Jaguar believes that the introduction of the E-Pace and the new long-wheelbase XEL from the company’s joint venture in China, which is Chery, has led to an eight percent growth in April over its previous year performance. Land Rover retailed 31,891 vehicles in April, which was 13.6 percent more than the April 2017 numbers.
JLR sold 217,889 units in the first four months of 2018 which was 2002 units (0.9%) more as compared to the same period in 2017.
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