Hyundai to tap Nvidia technologies for next-gen vehicles and manufacturing

Here’s the latest news from CES 2025, the world’s largest tech show. Hyundai Motor Group has entered into a strategic partnership with Nvidia to develop the next generation of safe, secure mobility with AI and industrial digital twins.

The Group is launching a broad range of AI initiatives into its key mobility products, including software-defined vehicles and robots, along with optimizing its manufacturing lines.

“Hyundai Motor Group is exploring innovative approaches with AI technologies in various fields such as robotics, autonomous driving and smart factory,” said Heung-Soo Kim, executive vice president and head of the global strategy office at Hyundai Motor Group. “This partnership is set to accelerate our progress, positioning the Group as a frontrunner in driving AI-empowered mobility innovation.”

Hyundai Motor Group will tap into Nvidia’s data-center-level computing and infrastructure to efficiently manage the massive data volumes essential for training its advanced AI models and building a robust autonomous vehicle (AV) software stack.

Manufacturing intelligence with simulation and digital twins
With the NVIDIA Omniverse platform running on Nvidia OVX systems, Hyundai Motor Group will build a digital thread across its existing software tools to achieve highly accurate product design and prototyping in a digital twin environment. This will help boost engineering efficiencies, reduce costs and accelerate time to market.

The Group will also work with Nvidia to create simulated environments for developing autonomous driving systems and validating self-driving applications.

Simulation is becoming increasingly critical in the safe deployment of AVs. It provides a safe way to test self-driving technology in any possible weather, traffic conditions or locations, as well as rare or dangerous scenarios.

Hyundai Motor Group will develop applications, like digital twins using Omniverse technologies, to optimize its existing and future manufacturing lines in simulation. These digital twins can improve production quality, streamline costs and enhance overall manufacturing efficiencies.

The company can also build and train industrial robots for safe deployment in its factories using Nvidia Isaac Sim, a robotics simulation framework built on Omniverse.

Nvidia is helping advance robotics intelligence with AI tools and libraries for automated manufacturing. As a result, Hyundai Motor Group can conduct industrial robot training in physically accurate virtual environments — optimizing manufacturing and enhancing quality.

This can also help make interactions with these robots and their real-world surroundings more intuitive and effective while ensuring they can work safely alongside humans.

Using Nvidia technology, Hyundai Motor Group aims to develop safer, more intelligent vehicles, enhancing manufacturing with greater efficiency and quality, and deploying cutting-edge robotics to build a smarter, more connected digital workplace.