Hyundai reveals "category-bending" Seven concept electric SUV
New "category-bending" electric SUV set to arrive as the Ioniq 7 in 2024
The Seven concept, unveiled at the 2021 Los Angeles Motor Show, is an outlandish and futuristic preview of Hyundai's third bespoke electric car, which will go on sale in 2024 as a large, long-range rival to Volvo's upcoming XC90 replacement.
The Korean marque labels the concept as a "category-bending" electric SUV, highlighting its aerodynamically optimised styling and extended wheelbase as departures from the design norms of conventionally fuelled contemporaries. Some of its more radical design cues will be toned down for production - but the recently launched Ioniq 5 remains largely faithful to 2019's straight-edged 45 concept and the Ioniq 6 looks to be heading into production with minimal alterations from the Prophecy – so expect the showroom-ready Ioniq 7 to look a lot like this.
Autocar UK reported last year that Hyundai planned for its first three bespoke EVs to have highly individualised styling, and indeed the Seven concept adopts a radically different silhouette – "divergent from a typical SUV," according to the firm – and a raft of new design cues to mark it out from both its range-mates and its fuel-burning forebears.
An obvious visual link, though, is the 'Parametric Pixel' design for the front and rear light clusters – which is a motif common to each of Hyundai's bespoke EVs, including its Heritage Series reborn classics – and is said to blend elements of "digital and analogue styles" and highlight the rigorous approach of its designers, who "considered every aspect of Seven's design, down to a single pixel".
RELATED ARTICLES
Volkswagen Group sells 465,500 BEVs worldwide in first-half 2025, up 47%
With strong growth in Europe (+89%) and the USA (+24%), despite a sales decline in China (-34%), the VW Group’s global B...
Skoda begins sale of made-in-India CKD Kushaq in Vietnam
Before production started, pre-series Kushaq vehicles covered over 330,000 kilometres on a variety of Vietnamese roads a...
Six Japanese companies join forces to expand use of recycled materials in new vehicles
Denso, Toray Industries, Nomura Research Institute, Honda Motor, Matec Inc and Rever Corporation have set up the BlueReb...