Hyundai opens brand experience showroom in Moscow

Earlier today Hyundai Motor officially opened the Hyundai Motorstudio Moscow, the first new overseas brand space and also Hyundai’s first non-sales showroom in the Russian market.

Developed as part of the company’s innovative global Hyundai Motorstudio project, the new facility is located on the prestigious Noviy Arbat street in Russia’s capital city.

“Hyundai Motorstudio Moscow is an important initiative for the company as it helps our customers understand what Hyundai Motor stands for, what inspires us and how our cars play an important role in our day-to-day lives. We will create a unique experience that will realize the company’s Modern Premium brand direction,” said WonHong Cho, executive vice-president of Hyundai Motor Company.

The studio has five functionally-oriented zones: Event Space, Car Gallery, Brand Collection, Library and Café. The key design element is the gallery, which features a heart-shaped staircase from the first to the second floor, which can also serve as an amphitheater. Two screens on each staircase allow visitors to watch a number of brand films. As a centrepiece to the staircase, an example of Hyundai’s best-selling model in Russia, the Solaris, finished in bright red, will hang from the adjacent wall.

In the Car Gallery, visitors can see and learn about the latest innovations. Visitors can experience the ‘Interactive Car Journey’ where the system utilises special screens to create a 180-degree view of the road ahead.

Hyundai says well-trained consultants, called ‘gurus’, will provide customers with information about Hyundai Motor’s history, its models’ design development, as well as show and explain in detail the facility.