Honda takes covers off Concept D at Shanghai Show

Honda Motor (China), a wholly-owned Honda subsidiary in China, has had the world premiere of the Concept D, a concept for a new SUV model under development.

Honda says the Concept D previews the direction of a mass-production SUV model currently being developed exclusively for the China domestic market. It is billed as a top-end SUV model that offers high-quality driving and a spacious cabin.

Equipped with advanced safety technologies and other advanced features, a Concept D-based SUV model will go on sale from both Guangqi Honda and Dongfeng Honda, positioned as a new flagship model of Honda in China.

Speaking at the reveal. HMCI president Seiji Kuraishi said, “This Concept D is a proposal for a new value that only Honda can provide as the pioneer of the SUV market in China. We would like to continue providing attractive products equipped with our advanced technologies to our customers in China. Toward this end, we will accelerate the localisation of our business in China.”