Honda’s Everus brand arrives with new EV concept

Honda has become the latest car maker to launch an electric brand through China with the Everus EV concept.

Although simply a demonstration of what’s to come, it publicises a project that Honda and its Chinese venture partner, GAC, have been working on.

The first model to come from the new brand will take influence from this concept and be available both for private purchase and via car-sharing platform Reachstar, a Chinese company Honda is investing in.

The concept’s design mixes existing Honda features, such as a strip that connects the front headlights and strong bodyline along the side, with new ones. The front grille features cascading openings and there are blue flashes on the nose and side sills.

No technical details for the concept have been released, but it's part of Honda’s wider plans to put 20 electrified vehicles into production by 2020, suggesting hardware will be shared with other models.

The Everus EV will remain a China-only model, but Honda will introduce its well-received Urban EV hatchback to the UK next year. That car will use a high-density lightweight battery pack, integrated heat management and energy transfer functions both to and from the vehicle.

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