Honda Accord remains No. 1 in owner loyalty in US market

The Honda Accord has been recognized by IHS Automotive for having the highest model loyalty in the non-luxury traditional mid-size car segment for the 2014 model year. This is the second year in a row that the Accord has been recognised by IHS Automotive with a loyalty award for superior performance in owner retention.

According to IHS Automotive's U.S. owner loyalty analysis of the non-luxury traditional mid-size segment, the Honda Accord had the greatest percentage of owners who returned to market and purchased another Accord in the 2014 model year.

"Customer loyalty is one of the key measurements of product excellence and customer satisfaction," said John Mendel, executive vice-president of sales at American Honda Motor Co. "This recognition from IHS Automotive in the hyper-competitive mid-size segment is further proof that the Accord continues to check all the boxes for the American car buyer."

IHS Automotive tracks owner loyalty throughout the year and regularly works with its customers to effectively manage owner loyalty and conquest efforts through in-depth analysis of automotive shopping behaviors, related market influencers and development of retention and conquest strategies. The IHS Automotive Loyalty Awards recognise manufacturers for superior owner-loyalty performance, which is determined when a household that owns a particular vehicle returns to market to purchase or lease another new vehicle of the same model or make. The 2014 awards are based on an analysis of personal new vehicle registrations during the 2014 model year, which ran from October 1, 2013 to September 30, 2014.