Hero MotoCorp partners Grupo Salinas to begin operations in Mexico

Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, will soon commence its operations in Mexico. The company, which recently surpassed 100 million units in cumulative production - has entered into a distribution agreement with Grupo Salinas, which the OEM says is a group of dynamic, fast-growing and technologically advanced companies focused on creating economic, social and environmental value founded by Mexican entrepreneur Ricardo Salinas.

Following the agreement, the partners have come together to form one of the largest distribution networks globally to sell Hero MotoCorp products in the Mexican market.

Dr. Pawan Munjal, chairman and CEO, Hero MotoCorp said, “Our partnership with Grupo Salinas is aligned with our Mission to ‘Create, Collaborate and Inspire’ and will be key to our growth in the region. With the global expertise and technology prowess of Hero and the local market knowledge of Grupo Salinas, we are aiming for rapid expansion of the Hero brand here over the next three years. We will be bringing products that cater to all segments of the market, thereby offering a wide range of choices for the customers in Mexico.”

In the first phase of operations, Hero MotoCorp will launch nine products, including motorcycles - for work (100cc), street (125cc), premium (150cc, 160cc) and on-off segments - and scooters. All these products are being designed and developed at Hero’s state-of-the-art R&D hubs in India and Germany.

With this, the company now has extensive presence across Asia, Africa, South and Central America and the Middle East. In Latin America, it has presence in more than 10 countries. Hero MotoCorp has eight world-class manufacturing facilities, including six in India and one each in Bangladesh and Colombia. It also has a global R&D presence with technology centres in India, the Center of Innovation and Technology in the northern Indian city of Jaipur, and the Hero Tech Center in Germany.