Groupe PSA 2019 sales drop 6.6%, focus on 100% electrified offerings by 2025

Groupe PSA’s 2019 sales fell 6.6 percent at 3,488,930 units (2018: 3,733,692 unit). The sales have been in the red globally across regions. Though 2019 was more of a consolidation year for the global automaker, it managed to maintain its market share in Europe at 16.8 percent. China and Middle East market saw maximum slippages globally.

However, the Group's working towards its objectives to meet, from day one, the requirements of European 2020 standards for carbon di-oxide emissions. It is targetting a 100 percent electrified offering by 2025 and the company says that it has achieved the first milestone by launching 10 new rechargeable or all-electric hybrid models. It aims to make 50 percent of its launches electrified by the end of 2021, with 13 complementary models.

Since 2019, all the new models launched by the Group have been offered in a rechargeable hybrid or fully electric version.  Carlos Tavares, Chairman of the Groupe PSA Managing Board said, “In all regions, our teams are driven by a strong commitment to performance, profitable sales and customer satisfaction in a highly changing environment. This commitment is supported by our Group’s core model and core technology strategies and, in the long term, feeds our ambition to provide clean, safe and affordable solutions for people and goods, to counter the global warming effect.”

2020 will be the first year of Groupe PSA’s NEV offensive in China, with five NEV models to be launched and sold in China. Meanwhile its recurring success in Japan continued with sales up 20%. Groupe PSA started the production of transmissions in India (Hosur plant), with its partner AVTEC Ltd (a CK Birla Group company) and is on track to launch the C5 Aircross SUV in India in 2020, to be followed in 2021 by new and disruptive Citroën models designed locally.