GM 'temporarily' pulls out advertisements from Twitter

General Motors has halted its paid advertising on Twitter since Elon Musk became its CEO.

Autocar Pro News Desk By Autocar Pro News Desk calendar 29 Oct 2022 Views icon3706 Views Share - Share to Facebook Share to Twitter Share to LinkedIn Share to Whatsapp
GM 'temporarily' pulls out advertisements from Twitter

Twitter has finally been acquired by Elon Musk. Musk closed his $44 billion deal to buy the social media service on thursday night. Shortly after, on friday, Detroit-based General Motors announced that they are "temporarily" halting all advertisements on the social media platform. (inputs from Reuters)

Tesla rival, the Detroit-based automaker, has paused advertising while it evaluates Twitter's new direction. It will use the platform for customer interactions but will not pay for advertising, the company announced.

Musk's ambitious appointment as Twitter's new CEO could mean a lot of things as he aims to make Twitter "the most respected advertising platform in the world that strengthens your brand and grows your enterprise", but it's quite evident that some automakers are not happy with the unfolding of the events, mostly due to his affiliations with Tesla. 

RELATED ARTICLES
Mercedes to reorganise motorsport division 

auther Autocar Pro News Desk calendar26 Jul 2024

Mercedes‑AMG GmbH plans to acquire part of its long-standing partner HWA AG. Both companies have signed a letter of inte...

Yamaha develops new Y-AMT system to enable seamless gearchanges

auther Autocar Pro News Desk calendar26 Jul 2024

By consolidating shift operations into a lever on the handlebars, the Yamaha Automated Manual Transmission does away wit...

Visteon wins $3.1 billion new business in H1, digital cockpit and EV solutions drive growth

auther Autocar Pro News Desk calendar26 Jul 2024

Of the new orders, displays account for nearly $1.8 billion including a large, curved OLED display for a luxury vehicle ...