GM 'temporarily' pulls out advertisements from Twitter
General Motors has halted its paid advertising on Twitter since Elon Musk became its CEO.
Twitter has finally been acquired by Elon Musk. Musk closed his $44 billion deal to buy the social media service on thursday night. Shortly after, on friday, Detroit-based General Motors announced that they are "temporarily" halting all advertisements on the social media platform. (inputs from Reuters)
Tesla rival, the Detroit-based automaker, has paused advertising while it evaluates Twitter's new direction. It will use the platform for customer interactions but will not pay for advertising, the company announced.
Musk's ambitious appointment as Twitter's new CEO could mean a lot of things as he aims to make Twitter "the most respected advertising platform in the world that strengthens your brand and grows your enterprise", but it's quite evident that some automakers are not happy with the unfolding of the events, mostly due to his affiliations with Tesla.
RELATED ARTICLES
Horse Powertrain develops ‘all-in-one’ powertrain for hybridizing BEV platforms
X-Range C15 Direct Drive is an ‘all-in-one’ hybrid powertrain that allows BEV platforms to serve as foundations for HEVs...
Autoliv Plans JV for Advanced Safety Electronics With China’s HSAE
The new joint venture, which is to be located strategically near Shanghai and close to several existing Autoliv sites in...
JLR to Restart Production Over a Month After September Hacking
Manufacturing operations at the Tata Group-owned British luxury car and SUV manufacturer were shut down following a cybe...


By Autocar Professional Bureau
29 Oct 2022
4614 Views
Ajit Dalvi
