GM 'temporarily' pulls out advertisements from Twitter

General Motors has halted its paid advertising on Twitter since Elon Musk became its CEO.

Autocar Pro News Desk By Autocar Pro News Desk calendar 29 Oct 2022 Views icon3301 Views Share - Share to Facebook Share to Twitter Share to LinkedIn Share to Whatsapp
GM 'temporarily' pulls out advertisements from Twitter

Twitter has finally been acquired by Elon Musk. Musk closed his $44 billion deal to buy the social media service on thursday night. Shortly after, on friday, Detroit-based General Motors announced that they are "temporarily" halting all advertisements on the social media platform. (inputs from Reuters)

Tesla rival, the Detroit-based automaker, has paused advertising while it evaluates Twitter's new direction. It will use the platform for customer interactions but will not pay for advertising, the company announced.

Musk's ambitious appointment as Twitter's new CEO could mean a lot of things as he aims to make Twitter "the most respected advertising platform in the world that strengthens your brand and grows your enterprise", but it's quite evident that some automakers are not happy with the unfolding of the events, mostly due to his affiliations with Tesla. 

Bosch to use generative AI in manufacturing

auther Autocar Pro News Desk calendar08 Dec 2023

Bosch, which is launching pilot projects in its plants, expects generative AI to reduce time needed for rollout and setu...

Stellantis EVs to use Ample’s 5-minute battery swapping solution

auther Autocar Pro News Desk calendar08 Dec 2023

Initial program planned to start in Europe in 2024 in Free2move’s car sharing fleet of Fiat 500e’s; Ample’s modular batt...

Altair-JLR-Danecca research consortium awarded funding to create a new design process for EVs

auther Autocar Pro News Desk calendar08 Dec 2023

Funding from the UK government through the Faraday Battery Challenge will see the new process leverage Altair simulation...