Fiat returns to Egyptian market

Earlier this month, Fiat Chrysler Group announced its return to the Egyptian market. The company, represented by Fiat Chrysler Egypt, and through its newly-appointed dealer, Nile Engineering, presented its vision to a select group of journalists and guests in Cairo.

The company announced the inauguration of Nile Engineering's latest Fiat Alfa Romeo and Fiat professional showrooms, in addition to one of the largest service centres in the Middle East, attesting to the company's commitment to serve the Egyptian market.

In his speech, Maciej Ratynski, Fiat Chrysler Egypt, CEO, said: "I am pleased to announce that Fiat and Alfa Romeo are coming back to the Egyptian market with a new vision through a recently-appointed official dealer, Nile Engineering."

He also stated that Fiat has great confidence in the Egyptian economy and its future growth capabilities, and that this step has significant implications which will encourage multinational corporations to continue to invest in Egypt.

He continued to explain that Fiat has a long history in Egypt and a proven track record over the past decades in understanding the needs of Egyptians. Now, and thanks to European expertise and Italian technology, the company can provide a variety of models which combine attractive designs, better engines with improved fuel efficiency and all at highly competitive prices.

Moreover, Ratynski added that one of the most important and key elements is going to be a focus on aftersales service and support for current customers who will now be served by Nile Engineering at its new facility in Obour.

Within the same context, Eng. Hisham Al-Tayeby, Nile Engineering CEO, stated in his speech: "We are pleased and proud with Fiat's confidence in us to undertake this responsibility.  Our company is entirely ready and equipped to offer Fiat and Alfa Romeo's customers' with premium service, providing them with spare-parts, maintenance and all forms of support through our service center."

The models that will be available in the Egyptian market are:

Fiat: 500, 500L, Punto, Qubo and Dobló.

Alfa Romeo: Giulietta, Mito and 4C.

Fiat Professional: Fiorino and Ducato.