Italian manufacturer Ferrari, which remains the world’s strongest automobile brand as per the 2023 Brand Finance global study, has signed a Memorandum of Understanding with Samsung Display.

The OLED (organic light-emitting diode) technology pioneering company is to develop an advanced display solution for Ferrari's next-generation models. Benedetto Vigna, Ferrari's CEO, joined JS Choi, President and CEO of Samsung Display, at the company’s Asan campus in Korea for the signing ceremony.

Samsung Display's innovations in the field of slim, lightweight, curved OLED panels will enable Ferrari to integrate the latest technology in future models to enhance the driving experience.

"In the luxury sector, elevating the client's experience is key," said Benedetto Vigna, CEO of Ferrari. "Through this strategic partnership with Samsung Display for the dedicated development of bespoke OLED technology display solutions, we will make a significant step forwards in the digital environment of our next-generation models."

"Based on our extensive expertise in OLED technology, we are poised to introduce cutting-edge display solutions that meet Ferrari's exacting standards," said JS Choi, President and CEO of Samsung Display. "We are certain that our collaboration with Ferrari will provide an exciting opportunity to apply our strengths to the supercar field and reinforce our position in the automotive OLED market, enabling us to reach ever new heights."