"Good companies will meet needs; great companies will create markets," said Philip Kotler, a man considered to be father of the modern marketing concepts, and an author well-known to management students. The statement still holds true today, and maybe more than ever, as the automotive industry strives to deal with new disruption's, the traditional approach of selling is making way for new marketing initiatives.
For Modena-based Energica Motor Company, the electric superbikes maker, reaching out to its global customer base, in the nascent EV industry has given rise to the company taking a unique route to reach out to its customers.
The e-motorcycle maker has started 'Energica MyElectric Deal(ER),' which it claims is the first digital showcase for electric motorcycles. Being the sole official supplier to the FIM Enel MotoE World Cup represents an important technological challenge for Energica Motor Company. Given the fact the commitment and tenacity of the Italian company after the unfortunate events of Jerez last March, is always at the forefront.
As a result, Energica will be able to guarantee the completion of the required Ego Corsa electric racebikes by the end of May 2019, with team testing at Circuit Ricardo Tormo in Valencia, Spain from June 17 – 19. The first races will take place from July 5 – 7 at Sachsenring in Germany.
To give momentum to its commercial offerings Energica says it has now taken a disruptive and innovative approach - a new section dedicated to final customers will be active on the Energica website. The section, called MyElectric Deal(er), is claimed to be the first '100 percent electric' digital display in the world for the purchase of Energica motorcycles.
The new section will allow consumers to view and select motorcycles in the Energica line-up that are in stock at all Energica dealers participating in the initiative. This virtual showroom can be accessed by anyone who, from today, will be able to choose their own Energica motorcycle at any time, from any device, including current commercial promotions.
The virtual facility will include the entire Energica line-up, each product in the virtual showroom will be guaranteed by the Modena-based manufacturer and will be delivered after a pre-delivery check made by certified Energica dealers.