Nissan Africa, Middle East and India (AMI) today unveiled a comprehensive four-year strategy for the region under the company’s Global Transformation Plan, which includes the launch of the B-SUV for India. The AMI business plan aligns with the global direction of rationalisation, prioritisation and focus to bring core models and technologies to a region that accounts for around 10% of the world automotive market.
The company will build on Nissan’s existing strengths in the region including continued growth in key markets and strong brand presence, maximising synergies with Alliance partners and leveraging an expansive and competitive manufacturing presence in South Africa, Egypt, India and Nigeria.
According to Nissan Chief Operating Officer, Ashwani Gupta, “Africa, Middle East and India is an important region where we will target investment in existing strengths, including SUV, and bring eight new products to the market. By driving efficiencies through the Alliance and focusing on core competencies, we will further increase the region’s profitability, especially in key markets including the Gulf, South Africa and Egypt.”
Chairman of the Africa, Middle East and India region, Guillaume Cartier, commented: “The AMI region has enormous potential with some of the most dynamic and diverse automotive markets in the world.”
AMI will follow the global transformation strategy, announced last month by Chief Executive Officer, Makoto Uchida, which aims to achieve sustainable growth, financial stability and profitability by the end of fiscal-year 2023.
In line with Nissan’s global plan, the AMI strategy is developed around two strategic areas – rationalisation and prioritisation and focus.
1) Rationalize: actions to improve regional cost and efficiency:-
- Optimise the regional product portfolio by 20%
- Further increase the cost competitiveness of local plants
- Seek and enhance export opportunities from AMI plants
- Leverage additional opportunities to reduce Fixed Cost
2) Prioritize & Focus: Build on key strengths in products, markets and technology:-
Product: Introduce 8 new models
By market, focus on core models and segments to channel investment to most profitable products
Regional priority on Sports Utility Vehicles (SUV) and affordable sedan models (B-sedan segment)
- Continue building on existing strengths in key markets including GCC, Saudi Arabia and Egypt
- Fully realize the opportunity of Africa and Turkey as high potential markets
- Launch local models including Navara in South Africa and B-SUV in India
- Phased regional deployment of Nissan Intelligent Mobility including e-POWER, EV and Connected technologies
- Increase Digitalization and enhancement of the Customer Experience
AMI will leverage the new Alliance global cooperation model in which all partners (Groupe Renault, Nissan Motor Co., Ltd. and Mitsubishi Motors Corporation) will deepen synergies to support the competitiveness and profitability of member companies.
The global ‘reference region’ scheme will also apply, with Alliance partners focusing on core regions to act as a reference for the other members. In AMI, Nissan will be the reference in the Middle East, South Africa and Egypt; Renault in Turkey and North Africa (excluding Egypt); with joint status in India.
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