Ducati sells 54,809 bikes in 2015, largest demand from N America

The Ducati Group has posted a consistent growth rate, closing calendar year 2015 with sales of 54,809 Ducati motorcycles which marks a 21.5% year on year increase and almost 10,000 units more than in 2014.

This growth in sales helped turnover increase to 702 million Euro (Rs 5,366 crore/+22% YoY)), with operating profit at 54 million Euro (Rs 412 crore/+12.5% YoY) and an operating return on sales of 7.8%.

The financial figures of the Audi Group – of which Ducati is part – relating to fiscal year 2015, were presented at the annual press conference held at the Audi AG headquarters in Ingolstadt today. 

In 2015, the Italian bikemaker grew faster than the global motorcycle market, and achieved a market share of 5.4% in the over-500cc motorcycle segment, an increase of 0.9% compared to the previous year.  

"Ducati demonstrated the effectiveness of the strategy followed in the past three years, based on investment in product, quality and customers. This growth is reflected not only by volumes but by all the main financial indicators and shows how the company today is solid and well prepared for future challenges," said Claudio Domenicali, Ducati CEO (pictured below).
 

"Key financials confirm that Ducati's growth is on a consistently upward curve," added CFO André Stoffels. "We maintain our high investment level and increase significantly our positive net cash flow."

Ducati says the 2015 result is thanks to its constant investment in new technologies and new models. This investment effort has enabled it to present nine new models for the year 2016, including the XDiavel, Multistrada 1200 Enduro and Scrambler Sixty2, with which Ducati has entered three new segments – the cruiser, off-road and the below-500cc capacity segments.

The sales network of the motorcycle manufacturer now includes more than 720 dealers in over 90 countries including India. In 2015, it saw an increase in sales in almost all the world regions. North America is confirmed as Ducati's largest market, with 12,136 delivered motorcycles (+14% compared to 2014). In Italy, the company has achieved a 53% increase in sales for a total of 6,569 motorcycles. Other sales records were achieved in the rest of Europe, where Ducati increased total deliveries by 31.2% to 21,473 units, with a 24% increase in Germany and a 37% increase in the United Kingdom.

The Asia-Pacific region also did well will sales of 6,502 motorcycles (+12%) and sales up in China by 46%.