Ducati Scrambler voted EICMA 2014’s most beautiful bike

The Ducati Scrambler is the most beautiful bike of the 2014 EICMA show. This decision was made by 43 percent of more than 10,000 fans who took part in the competition organised every year by Italian magazine ‘Motociclismo’. The result came from a survey among visitors with a form to be filled out either directly at the show or on its website. The Ducati Scrambler was the most popular choice, both at the show and online, and has won with almost three times the votes of the second placed bike which took 15 percent.

The prize for ‘Most Beautiful Bike of Show’ was the final act after an intense week of exhibitions and events that saw an increase in visitors of approximately 25 percent compared to 2013, a clear indication of recovery for an important, leading sector such as motorcycles, which is particularly suffering during the current economic crisis.

During the Milan show, the Ducati Scrambler stand was visited by tens of thousands of fans. The Scrambler is not just a new motorcycle but a brand that will flank Ducati, and that aims to transmit the joy of bike riding to every generation of biker, with a range for all ages customers, leaving room for creativity and personal freedom of expression.

The extraordinary ease of use of the Ducati Scrambler is down to the skilled balance between its extremely contained weight, just 170kg dry, an 800 cm³ air-cooled twin cylinder engine equipped with surprising torque even at low speeds and offering 75bhp, a seat height of just 790mm (that can be further reduced to 770mm) that allows full control of the bike and a riding position that, thanks to the high and wide handlebar, is particularly comfortable and relaxed.

The Ducati Scrambler will be in Ducati dealerships starting from end-January 2015 in the markets the company operates in.