Datsun enters Sri Lankan market with Redigo

Datsun has re-entered the Sri Lankan brand after nearly 60 years. The first time around, Datsun had entered Sri Lanka in 1957.

The foray into Sri Lanka comes only a few weeks after Datsun entered Lebanon. The reborn carmaker is entering the market in Sri Lanka with the latest addition to its model line-up, the Redigo which targeted at aspirational and young people.

The Redigo was launched in India in early June 2016 and since then has sold 3,501 units till end-June. The carmaker has received over 10,000 bookings for the Redigo, a large portion of them from metropolitan areas and Tier 2 cities. 

Sales of the Datsun Redigo in the island country are scheduled to begin in September, with pricing and vehicle grades information to be announced as the start of sales draws closer.

"The return of Datsun to Sri Lanka is a key element of our expansion in fast-growing markets where there is growing demand for personal mobility," said Vincent Cobee, Global Head of Datsun. "Datsun's key values – Dream, Access and Trust – are designed to accommodate the needs and aspirations of up-and-coming customers who seek attractive styling, modern engineering, worry-free ownership, and an engaging driving experience. We are delighted to return to Sri Lanka with the Datsun Redigo to expand our offer in the largest vehicle market segment to a new generation of Sri Lankan customers who are ready for something new and exciting."

The car will be sold through the dealer network of Nissan's long-time partner in Sri Lanka, Associated Motorways Ltd (AMW).