Daimler CV opens first regional centre in Dubai

Daimler has opened its first regional centre for commercial vehicles for the Middle East and North Africa, situated in Dubai, UAE.

Daimler Commercial Vehicles Middle East & North Africa (DCV MENA) will support 19 countries – from Morocco to Pakistan – from its regional office in Dubai. The new entity will be responsible for the group's full commercial vehicles portfolio in the region – from the Mercedes-Benz Citan city van to the heavy-duty Mercedes-Benz Actros truck. The upcoming re-uptake of commercial vehicle activities in Iran will also be managed from Dubai. The new Regional Center is located in the Jebel Ali Free Zone in Dubai, which is operated by the Jebel Ali Free Zone Authority (JAFZA).

"Our new regional centre will allow us to respond even faster and better to the needs of our customers. It focuses entirely on the commercial vehicle business. We are convinced that this new setup is an important step to benefit further from the growth potential of this region in the sales and after-sales business," said Dr. Wolfgang Bernhard, member of the board of management of Daimler AG responsible for Daimler Trucks & Buses, at the opening of DCV MENA in Dubai.

DCV MENA is the first of six regional centres being opened for Daimler's commercial vehicles business around the world. Similar bases are expected to open in Central Africa, Southern Africa, South Asia, Southeast Asia and Latin America within the next few months. Until now, Daimler had managed these regions primarily from its group headquarters in Stuttgart.

Roland Schneider, president and CEO of Daimler CV MENA, said, "The new regional centre is a clear sign of our commitment to the region. The markets of the Middle East and North Africa are very important to us, and offer substantial potential for growth. Today's opening in Dubai therefore represents the next logical step. 

The Regional Centre will be responsible for managing sales activities in the following markets: Afghanistan, Algeria, Bahrain, Egypt, Iran, Iraq, Jordan, Kuwait, Lebanon, Libya, Morocco, Oman, Pakistan, Qatar, Saudi Arabia, Syria, Tunisia, United Arab Emirates (UAE) and Yemen.

Also commenting on the new Regional Centre, HE Sultan Ahmed Bin Sulayem, chairman, DP World and chairman of Ports, Customs and Free Zone Corporation said, "We are pleased with Daimler AG's decision to establish its new Regional Center for commercial vehicles in Dubai. As a world-class facilitator and logistics hub, we are committed to provide our customers all the support needed to make their operations seamless.”