Chery to use Cipia's AI technology in 10 new car models

Israel- based Cipia, the AI and computer vision-based in-cabin automotive solutions provider, has announced that it had been awarded 10 additional design wins for automaker Chery, one of the top automakers in China. 

The deal will see Cipia’s Driver Sense driver monitoring system (DMS) installed in 10 car models, in addition to the 8 Chery models previously awarded to Cipia. This new award more than doubles the number of Chery models to incorporate Cipia’s DMS, reaching 18 models. The new vehicles will be sold globally, and production is planned to start during 2024, with the impact on the company's revenue expected to apply accordingly. Cipia’s solution will run on a Qualcomm SoC. With this win, Cipia’s design wins span across 50 vehicle models, across 12 platforms and 8 different auto manufacturers (OEM) from USA, Europe and China.

Yehuda Holtzman, CEO of Cipia, said: “We've seen a significant surge in Cipia's growth, with an 78% increase in car models poised to feature our technology since the onset of 2023. By 2024, we expect a noticeable rise in cars on the streets equipped with Cipia’s solutions. Moreover, the growth in car models set to feature our technology is a testament to the trust that leading automakers are placing in Cipia’s life-saving technology.”

Cipia’s advanced technology uses computer vision and AI to monitor a driver’s behaviour, tracking head pose, direction of gaze, driver position and activity to determine if the driver is focused on the road, drowsy or distracted, holding a phone while driving and more. The company's activity benefits from the tailwinds of increased regulation that is emerging around the world in the field, which have led to the fast-growing demand for life-saving in-vehicle monitoring solutions.

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