Cadillac posts 20% jump in global sales in July

Cadillac has announced that it has sold a total of 24,769 new vehicles globally in July 2016, a year-n-year  increase of 20.9 percent.

The sharp increase was driven by the brand’s newest models, the CT6 prestige sedan and the XT5 luxury crossover (pictured), as well as the ATS product line supported by continued strong growth in China.

Sales in China soared 89.7 percent in July. Cadillac says it is experiencing sustained growth in China, the world’s largest market, with sales up 23.9 percent so far in 2016. Cadillac registered July growth in the US and Canada as well, led by the new 2017 XT5. 

The new XT5 sold 8,130 units in July, the most since its launch this past spring. Sales of Cadillac’s sporty ATS sedan and coupe models grew 32 percent globally in July. Benefitting from an acceleration in its production rate, the Escalade’s sales increased again in July, with sales up 4.3 percent overall in 2016.

In the US, the brand posted volume growth while continuing to earn a premium position in the marketplace. Cadillac average transaction prices topped $53,000 per unit (according to the JD Power Information Network), the highest among full-line luxury brands.

“Product substance forms the foundation of our disciplined approach to global expansion,” said Cadillac president Johan de Nysschen. “Elevating every aspect of the business is how we earn incremental volume growth while simultaneously building brand prestige.”

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