BMW Group opens new sales, brand and driving centre in Japan

In line with its ‘Next 100 Years’ motto, the BMW Group has inaugurated its new Bay facility in Tokyo, Japan, reflecting the company’s attitude to its centenary year.

The 27,000 sq m complex houses spacious BMW and Mini dealerships, unique brand experience areas, three cafés and two virtual reality experience areas. BMW Group Tokyo Bay is the latest innovative retail, brand and driving experience location in the Group’s Future Retail programme, launched in 2013.

Speaking at the opening event, Dr Ian Robertson, management board member for Sales & Marketing BMW commented, “This stunning complex offers the ideal environment for customers to experience our two of our premium brands, BMW and MINI, in all their variety. Not only can they see a range of our cars in a spectacular static environment, they can also get behind the wheel and experience both brands’ exceptional dynamic capabilities. This is far more than just a new showroom – it’s somewhere for customers and fans to enjoy BMW and MINI in an exciting and engaging way.”

Tokyo Bay is also home to a test area, built to BMW M standards. The entire BMW, BMW i, BMW M, Mini, Mini John Cooper Works and BMW Motorrad range is available to test, with an online reservation system ensuring the availability of the customer’s chosen vehicle.

Tokyo Bay is ideally located in the city’s new waterfront area, near the 2020 Olympic site. Inside the flagship building, an 80-metre long gallery offers the ideal space to host a variety of events and exhibitions. For the Tokyo Bay opening event, it was transformed into a temporary catwalk for “Reflect the Future – Runway to The Next 100 Years”.

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