BMW Motorrad clocks highest-ever February sales

Two-wheeler manufacturer BMW Motorrad has reported a sales increase of 13.5 percent in February 2015, selling 9,195 motorcycles and maxi scooters (February 2014: 8,098 units) globally.

This marks its fifth all-time high for this month in succession. For the first two months of the year, sales have risen by 14.2 percent to 15.458 vehicles (Janaury-February 2014: 13,536 units).

Commenting on the sales figures, Heiner Faust, head of sales and marketing, BMW Motorrad, said: "With 15,458 vehicles sold, we have achieved a new record after the first two months of the year. This is a considerable increase in sales of 14.2 percent as compared to the equivalent period last year. What is more, last month showed the best February sales for the fifth time in succession in the company's history with 9,195 vehicles sold and an increase of 13.5 percent. The main drivers of this success are the continuing high demand for the models we launched in 2014 and the new models of the current season. This year will again see five new motorcycle launches."

The new BMW S 1000 RR has been considerably revised for the 2015 model year. The main features are 4kg less weight, more output and even greater usability. There are also two new boxer models lined up for the start next season: the new BMW R 1200 R and the R 1200 RS. 

The second generation of the F 800 R makes a clear statement in the middle class segment and, according to BMW Motorrad, aims to continue the success of the BMW Motorrad parallel twins.

With the new S 1000 XR (pictured above), BMW Motorrad is introducing a high-performance, sports-oriented 4-cylinder motorcycle. It combines the qualities of the BMW Motorrad GS, Touring and Sports models to provide a completely new ride experience under the name ‘Adventure Sport’.