India-based off-road tyre manufacturer, Balkrishna Industries (BKT) has inaugurated what it claims is the only digital training and information facility entirely dedicated to tyres at its European headquarters. The interactive and digitally-integrated rooms will let visitors explore BKT's world and history.

The centre was inaugurated on April 5, 2019 and visitors entering the BKT Space at the company's Italian offices in Seregno, are greeted by a video of Arvind Poddar, chairman and MD of BKT welcoming them.

The facility houses various zones which includes - 

Interactive Tunnel, which showcases the company's history along a 7-metre-long tunnel full of digital tools.

Tyre World, which houses an interactive touch wall dedicated to several BKT product applications.

VR Space, where four VR stations let visitors take four different routes to explore BKT's Bhuj plant, Gujarat.

Sports Centre, a room tribute's sports and simulates stadium stands, where visitors can sit and enjoy BKT sporting videos.

Game Space, a section equipped with video games and a simulator of specialised machinery equipped with BKT tyres.

Relax Lounge, – a trip down memory lane. This silent room honours this expansive connection in time and space. Without technology, the room is full of vibrant colours, tradition and representative cultural elements for an unexpected sensory experience.