BEVs and PHEVs take record 28% market share as European demand surges in November
While total vehicle sales increased by 17% to 1.01 million units, BEVs and PHEVs accounted for 28% of the total market, led by strong performances from Tesla, Volkswagen, BMW, Mercedes and Audi
Last month, the European new car market performed well once again, with November marking the fourth consecutive month of growth. Registrations increased from 860,700 units in November 2021 to 1,010,900 units this year – a total volume increase of 17%. However, despite these results, year-to-date registrations were down by 6% to 10,167,700 units.
BEVs were the main driver of growth, led by strong performances from Tesla, Volkswagen, BMW, Mercedes, and Audi. Registrations increased by 30% to 172,600 units, resulting in the highest monthly market share for these vehicles this year at 17.1% – the second highest on record after December 2021 at 18.9%.
Last month, Tesla achieved a volume increase of 93%, while the US manufacturer’s share of the BEV market jumped to 18.9% from 12.3% in November 2021. This impressive performance stands out given Tesla usually sees a decline in registrations during the first and second months of each quarter. Felipe Munoz, Global Analyst at JATO Dynamics, commented: “Despite the emergence of new rivals, November’s result show that Tesla’s growth is accelerating, cementing its leadership in the European BEV market.”
Other OEMs that saw share increases in the BEV market include Geely (Volvo & Polestar) – up by 4.4 points to equal BMW Group – and SAIC (MG & Maxus), up by 2.6 points. At the other end of the spectrum, Renault Group (Renault & Dacia) lost 5.2 points, along with Hyundai-Kia, down by 5.1 points.
Tesla Model Y on top again
Once again, the Tesla Model Y led the overall model ranking with 19,169 units. As a result, the midsize SUV became the 22nd best-seller in the year-to-date ranking. Considering Tesla’s strong results in December each year, the Model Y looks set to also lead the rankings in December, and enter the top 20 by end of this year.
Among the latest launches, the Volkswagen Taigo performed well with more than 6,000 units, closely followed by the Dacia Jogger with almost 5,700 units. The BMW i4 registered 3,822 units, becoming the 13th best-selling BEV. The Volvo C40 saw its best result to date registering 3,562 units. The new BMW 2 Series Active Tourer registered 3,095 units becoming the best-selling MPV in Europe. The Volkswagen ID.5 registered 2,702 units and the Mazda CX-60 registered 2,508 units. The Renault Austral and Alfa Romeo Tonale followed with 2,075 units and 2,031 units, respectively.
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