Audi axes A3 Sportback e-tron

by Felix Page, Autocar UK 22 Nov 2018


Audi has dropped the A3 Sportback e-tron from its line-up as a result of the introduction of WLTP emissions regulations, following in the footsteps of a number of plug-in hybrid models, including Audi's Q7 e-tron.

The German firm said the move was down to “procedural changes” rather than any other factor such as sales performance. A total of 637 A3 Sportback e-trons were sold in the UK last year.

The A3 Sportback e-tron was introduced in 2014 as Audi's first production plug-in hybrid.

There are no plans to reintroduce such a powertrain to the current A3, because a new model is expected within the next 18 months.

An Audi spokesperson said: “We will introduce new engine models during changes of generation or product upgrades. Introducing them at this stage in the product lifecycle is not constructive in economic terms.” 

Audi now has no plug-in hybrids on sale, but it is ploughing ahead with its standalone E-tron electric models. Its first production electric car, the E-tron SUV, was revealed in September, and UK deliveries will begin in early 2019.

Sitting between the Q5 and Q7 in size, the E-tron marks the beginning of Audi’s planned line-up overhaul, in which 12 fully electric models will be launched by 2025. 

Audi plans to add 20 models to the e-tron family by 2020, a proportion of which will be plug-in hybrid variants of existing models. 

Alongside more stringent emissions regulations, the plug-in hybrid market in the UK is expected to take a hit after the Government discontinued its £2500 plug-in hybrid grant. Now, only electric cars and hybrids with 70 miles of zero-emissions range (none of which yet exist) are eligible for a £3500 grant (Rs 318,216).

Also read: Audi: Charge your EVs in less than 12 minutes from 2020

Audi to launch all-electric e-tron in India by end-2019

Audi unleashes 764bhp PB18 e-tron EV supercar concept