Audi achieves new sales record for Q1, 2014

by Autocar Pro News Desk 07 Apr 2014


Audi’s worldwide sales have surged to 412,850 units, up 11.7 percent year on year, during the first quarter of 2014, helped by a 21.1 percent increase in sales in China, according to new figures released by the German carmaker. This is the first time that Audi has exceeded sales of 400,000 vehicles in the first quarter.

The result marks a new quarterly sales record for Audi, which has now enjoyed 51 consecutive months of sales growth. Audi’s worldwide sales through to the end of March were up by 11.7 percent over the same period in 2013. Among the markets recording the biggest increases in volume were China, which saw an increase of 21.1 percent (124,520 units), Germany, which was up by 12.4 percent (66,458 units), and the UK, up 11.3 percent (43,671 units).

In India, Audi sold 2,740 units in Q1 2014, a 4.7 percent YoY increase (January-March 2013: 2,616).

“In March we achieved a double best figure, completing the most successful first quarter in our company history with the strongest sales month ever,” said Luca de Meo, Member of the Board of Management for Sales at Audi AG. “With new models like the A3 Sedan, the internationalisation of our business is gaining momentum. In the first quarter we achieved substantial growth in all regions around the world and grew more strongly than the market in Europe.”

Sales for Audi AG

In March

Cumulative

 

2014

2013

Change from 2013

2014

2013

Change from 2013

World

170,450

147,712

+15.4%

412,850

369,494

+11.7%

Europe

88,750

82,759

+7.2%

200,350

187,568

+6.8%

- Germany

27,226

24,701

+10.2%

66,458

59,116

+12.4%

- UK

28,068

24,913

+12.7%

43,671

39,242

+11.3%

- France

5,425

5,162

+5.1%

14,581

14,541

+0.3%

- Italy

4,516

4,707

-4.1%

12,537

12,096

+3.6%

- Spain

4,088

4,061

+0.7%

11,519

10,897

+5.7%

- Russia

3,758

3,753

+0.1%

8,286

8,278

+0.1%

USA

14,246

13,253

+7.5%

35,228

34,186

+3.0%

Mexico

1,040

867

+20.0%

3,075

2,609

+17.9%

Brazil

891

376

+137.0%

3,115

1,160

+168.5%

China
(incl. Hong Kong)

47,636

34,864

+36.6%

124,520

102,810

+21.1%


 

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