Aston Martin expands in APAC, opens first dealership in South Korea

Aston Martin’s ongoing expansion in the important Asia Pacific region continues to gather pace. The British sports car manufacturer opened its first official dealership in the South Korean capital, Seoul yesterday.

Operated by Kiheung International Limited Company and known as Aston Martin Kiheung International (AMKH) the new dealership comprises a 500-square metre showroom allied to a state-of-the-art 1,500-square metre aftersales facility.

It will offer the full range of Aston Martin sports cars, from the track-inspired Vantage through the DB9 and four-door Rapide S to the Vanquish.

Aston Martin global sales director Christian Marti said: “Expanding into the Korean luxury car market with this exceptional new dealership is an important part of our ongoing strategy to grow our business right across the Asia Pacific region.”