Ashok Leyland enters used CV market with Shriram Auto Mall
CV maker aims to leverage its digital ecosystem to drive gains from the pre-owned CV sector which is seeing strong growth due to increase in waiting period for new vehicles and financial challenges.
Ashok Leyland has entered the used commercial vehicle market in association with Shriram Automall India Ltd (SAMIL). The hybrid ecosystem in the form of a phygital platform will facilitate an exchange and proper disposal and purchase of old commercial vehicles.
With the entry into this segment, Ashok Leyland aims to streamline the used vehicle market by leveraging its digital ecosystem, its existing and potential channel partners for physical interactions in over 100 Automalls spread across the country, and other advanced technologies. Through effective and efficient processes, the company will bring in more transparency into this space thereby increasing options to reduce the number of old vehicles plying across the roadways of India.
The customers will also have access to other value added services like iALERT telematics solution, Driver SAATHi skilling solution, valuation, breakdown services and fuel solutions through various digital solutions offered by Ashok Leyland.
Commenting on this business expansion, Sanjay Saraswat, Head - MHCV, Ashok Leyland, said, “With our aspirations to be an end-to-end mobility solutions provider, this partnership will help establish our presence in the pre-owned CV segment. With our experience as one of the largest truck makers, this initiative will help debottlenecking the ecosystem through a consumer-centric digital solution which will serve as an easy-to-use touch point for our consumers. This initiative will also help in implementation of the Scrappage Policy at the grassroot level and help us move towards a greener future.”
Sanjeev Kumar, Head – MHCV, Sales and Network, Ashok Leyland, said, “We are glad to associate with Shriram Automall for the used vehicle market. With our knowledge of the CV segment and Shriram’s existing customer base in the used vehicle space, we will together aim to create a larger ecosystem for customers, staying true to our brand promise of ‘Aapki Jeet. Hamari Jeet.’”.
Sameer Malhotra, CEO, SAMIL, said, “It gives us immense pleasure to collaborate with Ashok Leyland to mark their entry into the used vehicle market. Through the OEM’s expertise of the CV segment and our Phygital auctions platforms which include 100+ Automall network strength spread across India, we aim to create all-inclusive mobility solutions for buyers and sellers.”
Used is the new 'new'
The CV industry is mirroring the passenger vehicle industry in growth trends in the pre-owned vehicle segment. In a similar manner, the pre-owned or re-purposed CV industry is experiencing exponential and consistent growth since the beginning of the pandemic due to the increase in the waiting period for vehicles and financial challenges.
Through facilities like exchange, disposal, hybrid, and special vehicle inspection, the platform aims to become the first choice amongst the customers considering an exchange of their vehicles. Ashok Leyland says this will enable it to reach as many fleet and single truck owners across India as possible.
Daimler India Commercial Vehicles too is bullish on the used CV business. End-November 2021 saw BharatBenz also tie up with Shriram Automall for an exchange program.
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