Apollo Vredestein has announced that Yves Pouliquen will be joining its Europe division to lead both the sales and marketing functions. Pouliquen has over 20 years of international business experience in the tyre industry, including at companies like Pirelli and Michelin.

With an international career spanning 22 years, 11 of which were in successfully managing the operations of multinationals in Europe and Asia-Pacific (including China), Pouliquen has extensive experience in sales and marketing, branding, operations, aftersales, finance and the supply chain in automotive companies. 

“As a result-driven, solution-oriented executive, Yves has considerable expertise in building & leading large multidisciplinary teams, market expansion and pursuing operational excellence,” siad Benoit Rivallant, president of Apollo Vredestein in Europe. “With Yves taking the lead in terms of sales and marketing in Europe, we are further building on the right foundations to successfully achieve our long-term growth strategy.”

Apollo Vredestein designs, manufactures and sells top-quality tyres for passenger cars, two-wheelers and commercial vans, as well as a range of agricultural and industrial tyres, through its locations in Europe and the USA. Apollo Vredestein is part of Apollo Tyres, which has manufacturing units in India, the Netherlands and Hungary. Under its two global brands – Apollo and Vredestein – the company's products are available in over 100 countries through an extensive network of branded, exclusive and multi-product outlets.

Also read: Apollo Vredestein launches new all-season Comtrac 2 tyre for Europe