Amazon’s Alexa technology to become standard feature in BMW cars by 2024

The next-generation BMW voice assistant will be built on Alexa technology. This development was announced by Stephan Durach, Senior Vice-President Connected Company and Development Technical Operations BMW Group, and Dave Limp, Senior Vice President of Devices and Services, Amazon, at Amazon’s annual Devices and Services launch event.

“The Alexa technology will enable an even more natural dialogue between driver and vehicle, so drivers can stay focused on the road. This will bring the digital experience to an entirely new level,” said Stephan Durach.

Dave Limp, Amazon, added: “This cooperation with BMW is a great example of what Alexa Custom Assistant was designed for — to make it faster and easier for companies to develop custom intelligent assistants for virtually any device, without the cost and complexity of building from the ground up.”

Since the introduction of the first BMW voice assistant (BMW Intelligent Personal Assistant) in 2018, voice interaction has become an increasingly important part of BMW iDrive. The new BMW voice assistant will work in cooperation with Alexa, providing customers the benefits of an intelligent assistant that is the vehicle and services expert, while Alexa provides the familiar experience many customers are already using today—such as the ability to control music, remotely manage their smart home, add items to a shopping list, or check the weather for the day. Customers can still choose to use either the BMW voice assistant and Alexa individually, or have both assistants work alongside each other.

The first vehicles with the new generation of BMW’s voice assistant will launch within the next two years.