Intel partners with BMW, Nissan, SAIC Motor, Volkswagen and Ferrari for data-driven innovations

by Autocar Pro News Desk , 09 Jan 2018

Intel’s first autonomous vehicle in its 100-car test fleet.


In his opening keynote for CES 2018, Intel CEO Brian Krzanich highlighed how data is transforming the world and driving the next great wave of technology innovation, from autonomous driving to artificial intelligence (AI) to virtual reality (VR) and other forms of immersive media.

Sharing his thoughts into future technologies, Krzanich spoke on the various innovations that has shaping up ranging from autonomous vehicle technology to partnerships and collaborations, among others. He also unveiled Intel’s first autonomous vehicle in its 100-car test fleet; along with disclosing that BMW, Nissan, and Volkswagen are moving their Mobileye-based mapping design to actual deployments.

“Data is going to introduce social and economic changes that we see perhaps once or twice in a century,” Krzanich said. “We not only find data everywhere today, but it will be the creative force behind the innovations of the future. Data is going to redefine how we experience life – in our work, in our homes, how we travel, and how we enjoy sports and entertainment.”

Autonomous Future

In autonomous driving, Intel has announced that 2 million vehicles from BMW, Nissan and Volkswagen will use Mobileye Road Experience Management (REM) technology to crowd-source data to build and rapidly update low-cost, scalable high-definition maps throughout this year.

For the China market, the company disclosed two critical partnerships with leading automotive manufacturer SAIC Motor and digital mapping company NavInfo. In addition, SAIC will develop autonomous level 3, 4 and 5 cars in China based on Mobileye technology. Krzanich also disclosed details for the company’s new automated driving platform, which combines automotive-grade Intel Atom processors with Mobileye EyeQ5 chips to deliver a platform with industry-leading scalability and versatility for L3 (Level 3) to L5 (Level 5) autonomous driving.

Driving Insights with Intel AI and Exploring Technology of Tomorrow

In his address on artificial intelligence, Krzanich showcased how companies are using Intel’s technology to transform their businesses through AI. Announcing Intel’s partnership with Ferrari North America that will bring the power of AI to the Ferrari Challenge North America Series that will take place on six courses in the U.S. this year. Under the partnership the Ferrari Challenge broadcast will use the Intel Xeon Scalable processors and the neon framework for deep learning not only to transcode, identify objects and events, and stream the experience to viewers online, but also to mine the resulting data for further insights for drivers and fans.