Follow us
Why Ather Chose to Go It Alone, Despite Hero’s Backing
The company could have plugged into Hero MotoCorp’s 6,000 dealerships, decades of manufacturing scale, and entrenched vendor relationships, but chose not to.
23 Apr 2025
7336 Views
Share -
In an era when every EV startup seems eager to partner, license, or piggyback off legacy giants, Ather Energy is doing the opposite. Despite having Hero MotoCorp — the titan of India’s two-wheeler market — as a major shareholder, Ather has drawn a deliberate line between the investor and the operator: No shared tech, no joint retail, and no shortcuts.
For Tarun Mehta, Ather’s co-founder and CEO, this isn’t a rebellion—it’s strategy, a focused and fiercely independent one. At first glance, it seems counterintuitive. Why wouldn’t a young electric startup tap into Hero’s vast manufacturing muscle, dealer network, and ...
RELATED ARTICLES
How Yulu is Re-Engineering Deal Terms to Insulate New Capital
Shahkar Abidi
28 Aug 2026
In a tight venture environment, micro-mobility players can no longer rely on simple valuation multiple rounds. In...
Anand Mimani Has Sold Wheels, Bought Trucks, and Now Wants to Sell EVs
Shahkar Abidi
24 Aug 2026
Before Anand Mimani sold alternate-fuel trucks, he spent three years buying them. It turns out that matters.
From Watches to Factory Automation: Inside Titan Engineering’s Next Growth Bet
Darshan Nakhwa
21 Aug 2026
Born from Titan’s need to build its own watchmaking equipment, TEAL has grown into a nearly ₹1,500-crore engineering bus...
