Strategic localisation
Leading consulting firm Boston Consulting Group (BCG) has recently conducted a large scale study of the global automotive manufacturer and supplier industry called ‘Winning the Localisation Game: How Multinational Automotive OEMs and Suppliers Are Realising the Strategic Potential of China and India’. At a recent seminar, the firm’s Munich-based partner and managing director, Dr Nikolaus Lang used this study as the basis for this presentation called ‘Successful in India: Market Entry and Market
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