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Made in India, Loved Worldwide - Indian Motorcycles

Indian motorcycle brands are transforming global riding culture through strategic partnerships, affordable performance, and manufacturing excellence.

By Aniket Katdare, Ipsos UU

08 Jan 2025

6449 Views

Nick Bloor, CEO of Triumph with Rajiv Bajaj, Managing Director of Bajaj Auto

The Indian two-wheeler market has undergone a remarkable transformation over the past few decades, evolving from a domain dominated by 150cc commuter bikes to a vibrant and diverse landscape featuring a range of high-performance motorcycles. This transformation has not only reshaped the domestic market but has also had a profound impact on global motorcycling trends.

The Rise of Affordable High-Performance Motorcycles:

Initially, the Indian motorcycle market was primarily focused on 150cc bikes, which were popular for their affordability and fuel efficiency. Models like the Bajaj Pulsar and Hero Honda CBZ dominated the roads, becoming household names due to ...

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