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Inside Toyota's hybrid strategy

Toyota's hybrid strategy, backed by a strong SUV lineup and a partnership with Suzuki, is set to drive over 3 lakh annual sales in FY25, reshaping India's automotive landscape.

24 Jan 2025 | 6879 Views | By Prerna Lidhoo

The automotive industry is no stranger to challenges, but Toyota Kirloskar Motor (TKM) has managed to turn adversity into opportunity. Amid sluggish demand and evolving consumer preferences, the Japanese automaker has carved a unique path under Vikram Gulati, Country Head of TKM. His deep understanding of the market has helped ...

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