Pro Plus

How underdog M&M beat Tata Motors at the SCV game

In a surprising market reversal, Mahindra's feature-rich pickups and focused strategy have ended Tata Motors' long-held dominance in small commercial vehicles.

By Ketan Thakkar and Shahkar Abidi

29 Oct 2024

21276 Views

Tata Ace production

"The only race worth winning is the one you race against yourself, against your own aspirations. We have always seen Tata Motors as a respected elder brother that spurs us to keep improving ourselves. We hope that we, too, motivate them to reach greater heights. The journey will always have twists and turns, but we continue to travel together."

This was Anand Mahindra's response on X to Autocar Professional's story about M&M surpassing Tata Motors for the third position in the passenger vehicle space in September.

While both homegrown auto majors have achieved a remarkable recovery in sales ...

This is an Autocar Pro Plus article. Subscribe to continue reading.