How a chance meeting ten years ago shaped Royal Enfield’s electric destiny
A look back at Royal Enfield's historic journey into electric motorcycles, or how a chance encounter at EICMA culminated in the development of the company’s first electric bikes.
6336 Views
Mario Alvisi (Left) and Siddhartha Lal EICMA 2024
Ten years ago, at the EICMA Milan Motorcycle Show, Mario Alvisi presented the iconic Ducati Scrambler, an important day for the brand and his career. The bike received a mixed response but generated a lot of conversation and interest, as Ducati was trying something different from its core offering. At the end of the day, when the stands were closing, he noticed an Indian executive closely examining the bike. Alvisi approached him, introduced himself, and explained the bike's details.
The man replied, "I've been closely following you and this project. I work for Royal Enfield." Curious, Alvisi asked, "What ...
RELATED ARTICLES
From Shop Floor to Leadership: Indian Women Are Rewriting Auto's Rules
Prerna Lidhoo
13 Mar 2026
For decades, women were largely absent from assembly lines, engineering teams and leadership roles. With the rise of ele...
Can OEMs' Aftermarket Strategy Hurt Small and Independent Outlets and Chains?
Shahkar Abidi
12 Mar 2026
OEMs tighten their grip on vehicle lifecycles as independents fight for data, diagnostics and survival.
Why Women-led Factory Floors Make Business Sense
Anurag Chaturvedi
12 Mar 2026
As the industry shifts from muscle to precision, all-women factory floors are emerging not just as a statement of intent...
