Follow us
How a chance meeting ten years ago shaped Royal Enfield’s electric destiny
A look back at Royal Enfield's historic journey into electric motorcycles, or how a chance encounter at EICMA culminated in the development of the company’s first electric bikes.
By Ketan Thakkar
6639 Views
Mario Alvisi (Left) and Siddhartha Lal EICMA 2024
Ten years ago, at the EICMA Milan Motorcycle Show, Mario Alvisi presented the iconic Ducati Scrambler, an important day for the brand and his career. The bike received a mixed response but generated a lot of conversation and interest, as Ducati was trying something different from its core offering. At the end of the day, when the stands were closing, he noticed an Indian executive closely examining the bike. Alvisi approached him, introduced himself, and explained the bike's details.
The man replied, "I've been closely following you and this project. I work for Royal Enfield." Curious, Alvisi asked, "What ...
RELATED ARTICLES
Tenneco Bets on India as Fastest‑Growing, Most Profitable Mega Region
Darshan Nakhwa
21 Jun 2026
US auto component maker Tenneco expects India’s global revenue share to rise from 5–7% towards 10%, while exports could ...
Layam Group Sees Auto Hiring Shift to Software and EV Skills
Mukul Yudhveer Singh
21 Jun 2026
Companies are increasingly seeking skills in software, electronics, battery systems and digital manufacturing, and that’...
Beyond Buses: Behind Olectra's Planned Expansion into Electric Trucks and Advanced Vehicle Software
Mukul Yudhveer Singh
19 Jun 2026
The Hyderabad-based commercial EV maker is positioning itself for a future that extends well beyond electric buses.
