How a chance meeting ten years ago shaped Royal Enfield’s electric destiny
A look back at Royal Enfield's historic journey into electric motorcycles, or how a chance encounter at EICMA culminated in the development of the company’s first electric bikes.
5375 Views
Mario Alvisi (Left) and Siddhartha Lal EICMA 2024
Ten years ago, at the EICMA Milan Motorcycle Show, Mario Alvisi presented the iconic Ducati Scrambler, an important day for the brand and his career. The bike received a mixed response but generated a lot of conversation and interest, as Ducati was trying something different from its core offering. At the end of the day, when the stands were closing, he noticed an Indian executive closely examining the bike. Alvisi approached him, introduced himself, and explained the bike's details.
The man replied, "I've been closely following you and this project. I work for Royal Enfield." Curious, Alvisi asked, "What ...
This is an Autocar Pro Plus article. Subscribe to continue reading.
RELATED ARTICLES
Indian Automotive Market Analysis: FY2024-25
Autocar Professional Bureau
30 Apr 2025
FY25 saw SUVs continue to increase their dominance over the Indian PV market, with M&M cornering 53% of incremental volu...
Infineon highlights future trends in e-bike user experience
Autocar Professional Bureau
28 Apr 2025
At a recent webinar, Infineon outlined its offerings in power electronics, advanced sensor technologies, and microcontro...
Chasing 5%: Can Renault Reclaim Relevance in India’s Competitive Car Market?
Ketan Thakkar
25 Apr 2025
Targeting full plant utilization and a 5% market share, Renault’s India reset hinges on fresh products, shared platforms...
