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How a chance meeting ten years ago shaped Royal Enfield’s electric destiny
A look back at Royal Enfield's historic journey into electric motorcycles, or how a chance encounter at EICMA culminated in the development of the company’s first electric bikes.
By Ketan Thakkar
6606 Views
Mario Alvisi (Left) and Siddhartha Lal EICMA 2024
Ten years ago, at the EICMA Milan Motorcycle Show, Mario Alvisi presented the iconic Ducati Scrambler, an important day for the brand and his career. The bike received a mixed response but generated a lot of conversation and interest, as Ducati was trying something different from its core offering. At the end of the day, when the stands were closing, he noticed an Indian executive closely examining the bike. Alvisi approached him, introduced himself, and explained the bike's details.
The man replied, "I've been closely following you and this project. I work for Royal Enfield." Curious, Alvisi asked, "What ...
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