Honda opens throttle for independent ride

Nine-thirty in the morning and the Honda Motorcycle & Scooter India (HMSI) plant at Manesar in Haryana is buzzing with activity rolling out 3,300 vehicles every day from the two lines I visited. Another line in the adjacent building is churning out 2,000 scooters daily. But that’s not good enough. Because the buoyant domestic two-wheeler market and Honda’s brand equity has resulted in a long waiting period for its products. In some places, the wait is as much as 11 months for its best-selling sc

18 Mar 2011 | 2401 Views | By Autocar Pro News Desk

Honda is drawing a strong response from urban centres for its yet-to-be launched CBR250R, the first product after exiting the JV with Hero Motors. The challenge for the company now is to gain traction in semi-urban and rural areas,

Nine-thirty in the morning and the Honda Motorcycle & Scooter India ...

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