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HMSI Sees No Latemover Disadvantage In EV Market

With the EV market growing 3x faster than the overall two-wheeler segment, HMSI is looking to replicate its success in this new space.

By Prerna Lidhoo

20 Mar 2025

5758 Views

Yogesh Mathur Director (Sales and Marketing), Honda Motorcycle & Scooter India

With the launch of the Activa e and QC1, Honda Motorcycle & Scooter India (HMSI) is making its much-anticipated entry into India's electric twowheeler market. The Japanese giant is however unfazed by its late arrival, and is confident that timing won’t be a hurdle in a market that saw over 33% growth in 2024.

“There is no late mover disadvantage here. Currently, this market is in a very nascent stage where EVs contribute close to 5-6% in the 2 wheeler space. But it’s one of the fastest-growing segments and this is the right time to enter the market. Our ...

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