HMSI Sees No Latemover Disadvantage In EV Market

With the launch of the Activa e and QC1, Honda Motorcycle & Scooter India (HMSI) is making its much-anticipated entry into India's electric twowheeler market. The Japanese giant is however unfazed by its late arrival, and is confident that timing won’t be a hurdle in a market that saw over 33% growth in 2024.

“There is no late mover disadvantage here. Currently, this market is in a very nascent stage where EVs contribute close to 5-6% in the 2 wheeler space. But it’s one of the fastest-growing segments and this is the right time to enter the market. Our ...