Follow us
From Mercedes-Benz to Mahindra: Tracking Landmark Cars' Journey of Brand Expansion
Sanjay Thakker, Landmark Cars’ chairman executive director, reflects upon his company’s growth strategy, and explains the reason behind diversification into non-luxury brands.
By Ketan Thakkar & Shahkar Abidi
03 Feb 2025
6052 Views
Share -
Sanjay Thakker, Landmark Cars’ chairman and executive director
In December 2022, as Landmark Cars Ltd prepared for its initial public offering (IPO), Sanjay Thakker, the company's chairman, promoter, and executive director, was brimming with optimism. His luxury and premium auto dealership chain was on an upward trajectory, with plans to expand aggressively through a mix of brownfield and greenfield acquisitions.
At the time, Landmark boasted 112 outlets across 32 cities, including 59 sales showrooms and 53 after-sales service and spare parts facilities, catering to aficionados of marquee brands such as Mercedes-Benz, Honda, Jeep, Volkswagen, Renault, and BYD. The company had made significant inroads using an acquisition-driven model, ...
RELATED ARTICLES
FY26: When India’s EV Market Found Scale
Prerna Lidhoo
08 Apr 2026
India's electric vehicle market crossed 2.45 million units in FY26, with every major segment posting record sales and co...
Carbon Dreams, Policy Gridlock: India’s Decarbonisation Push Faces Delays
Shahkar Abidi
06 Apr 2026
India’s automotive giants are ready to trade carbon, but the government hasn't found the 'on' switch.
River Mobility: The Power of Doing Less
Prerna Lidhoo
31 Mar 2026
Bengaluru's River Mobility is building a durable EV business on the unfashionable virtues of restraint, focus and precis...
