From Mercedes-Benz to Mahindra: Tracking Landmark Cars' Journey of Brand Expansion
Sanjay Thakker, Landmark Cars’ chairman executive director, reflects upon his company’s growth strategy, and explains the reason behind diversification into non-luxury brands.
In December 2022, as Landmark Cars Ltd prepared for its initial public offering (IPO), Sanjay Thakker, the company's chairman, promoter, and executive director, was brimming with optimism. His luxury and premium auto dealership chain was on an upward trajectory, with plans to expand aggressively through a mix of brownfield and ...
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