The retailer association points out that India’s complex market dynamics calls for a ‘phygital’ model—not a purely D2C approach.
29 Mar 2025 | 4563 Views | By Darshan Nakhwa & Kiran Murali, and Prerna Lidhoo
Tesla has redefined the global automotive landscape with its advanced electric vehicles, innovative technology, and a direct-to-consumer (D2C) sales model that eliminates the need for traditional dealerships. This strategy has been successful in developed markets such as the U.S., China, and Europe, where digital infrastructure and consumer behaviour facilitate direct ...
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