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EV Promise Unplugged: Why India's market is losing charge

Slow charging times, range anxiety, insufficient infrastructure, and lack of consumer confidence are just some of the barriers slowing down EV adoption. Can the personal mobility buyer overcome these roadblocks to drive the country into a sustainable future?

By Ketan Thakkar & Prerna Lidhoo

16 Jan 2025

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EV Promise Unplugged: Why India's market is losing charge

For Rohit Barua, a Mumbai-based investor, electric vehicles (EVs) seemed like a logical upgrade. With over 25 years of experience driving internal combustion engine (ICE) vehicles, he took the leap of faith two years ago. Over 55,000 kilometers later, his experience paints a mixed picture of EV adoption in India.

While EVs bring undeniable benefits, including minimal maintenance and better running costs, the challenges persist; particularly when it comes to infrastructure and convenience. “You can increase the number of chargers as much as you want, but if it takes a minimum of an hour to charge, quick trips become ...

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