Car buying behaviour in India takes a shift

OEMs would do well to recognise the many shifts among new car buyers in India over the past 5 years, as revealed in JD Power's 2013 India Escaped Shopper Study.

06 Nov 2013 | 19665 Views | By Autocar Pro News Desk

Car buyers in India, they are a changing. The criteria used by new-vehicle buyers in their shopping process have become strikingly different among the various regions of the country, according to the J D Power Asia Pacific 2013 India Escaped Shopper Study (ESS).

The study, based on the responses of ...

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