Can Hyundai Return to the Growth Path?

Almost since its entry into India, Hyundai has held on to its status as the second largest car maker in the country. However, its No.2 status has come increasingly under threat in recent months, with the last three seeing the once invincible brand relegated to the No.4 position by resurgent rivals Mahindra & Mahindra and Tata Motors. The company reported a 2.6% decline in domestic shipments in FY25 at 5.99 lakh units, in line with a slide in retail sales. 

However, the South Korean brand is in no mood to take it lying down, and is plotting a return ...