Pro Plus

Can Hyundai Return to the Growth Path?

Hyundai Motor, once the undisputed No.2 in India's fast-growing car market, has seen its market position under seige from resurgent rivals Mahindra & Mahindra, and Tata Motors. Can it see off the competition, and successfully defend its turf?

By Ketan Thakkar and Kiran Murali

21 May 2025

6223 Views

Almost since its entry into India, Hyundai has held on to its status as the second largest car maker in the country. However, its No.2 status has come increasingly under threat in recent months, with the last three seeing the once invincible brand relegated to the No.4 position by resurgent rivals Mahindra & Mahindra and Tata Motors. The company reported a 2.6% decline in domestic shipments in FY25 at 5.99 lakh units, in line with a slide in retail sales.

However, the South Korean brand is in no mood to take it lying down, and is plotting a return ...

This is an Autocar Pro Plus article. Subscribe to continue reading.