Building It Different: How Ather Rewrote the Rules of the EV Game
Ather Energy, founded in 2013, focused on developing a fully integrated electric scooter platform, emphasizing in-house technology development, user experience, and long-term scalability.
In 2013, when Ather Energy was born out of the labs of IIT Madras, the electric two-wheeler market in India was little more than an afterthought. Cheap kits from China dominated the scene, often dressed up with local decals and sold with little to no innovation. But two young engineers had a radically different vision—not just to build an electric scooter but to reimagine what an electric vehicle should be from scratch.
“A startup getting into automotive is almost a foolish decision,” says Shreyas Seethapathy, Chief of Staff, Engineering at Ather. It’s one of the most challenging industries in ...
This is an Autocar Pro Plus article. Subscribe to continue reading.
RELATED ARTICLES
Indian Automotive Market Analysis: FY2024-25
FY25 saw SUVs continue to increase their dominance over the Indian PV market, with M&M cornering 53% of incremental volu...
Infineon highlights future trends in e-bike user experience
At a recent webinar, Infineon outlined its offerings in power electronics, advanced sensor technologies, and microcontro...
Chasing 5%: Can Renault Reclaim Relevance in India’s Competitive Car Market?
Targeting full plant utilization and a 5% market share, Renault’s India reset hinges on fresh products, shared platforms...