Follow us
Building It Different: How Ather Rewrote the Rules of the EV Game
Ather Energy, founded in 2013, focused on developing a fully integrated electric scooter platform, emphasizing in-house technology development, user experience, and long-term scalability.
24 Apr 2025
5721 Views
Share -
In 2013, when Ather Energy was born out of the labs of IIT Madras, the electric two-wheeler market in India was little more than an afterthought. Cheap kits from China dominated the scene, often dressed up with local decals and sold with little to no innovation. But two young engineers had a radically different vision—not just to build an electric scooter but to reimagine what an electric vehicle should be from scratch.
“A startup getting into automotive is almost a foolish decision,” says Shreyas Seethapathy, Chief of Staff, Engineering at Ather. It’s one of the most challenging industries in ...
RELATED ARTICLES
How One Tax Cut Fuelled Every Car Maker Except MG Motor
Anurag Chaturvedi
04 May 2026
For the one OEM built around EVs, the competitive equation changed without its own pricing moving by a rupee.
How a Single GST Cut Shifted India's Car Market Out of Neutral
Anurag Chaturvedi
04 May 2026
Five million passenger vehicles were never a supply problem. One rate reform proved it was always about price.
The Wages of Survival: The Hidden Cost of the Noida and Manesar Protests
Anurag Chaturvedi
01 May 2026
The Noida and Manesar worker unrest has its roots in two older inconsistencies, one of productivity and one of communica...
