Building It Different: How Ather Rewrote the Rules of the EV Game
Ather Energy, founded in 2013, focused on developing a fully integrated electric scooter platform, emphasizing in-house technology development, user experience, and long-term scalability.
In 2013, when Ather Energy was born out of the labs of IIT Madras, the electric two-wheeler market in India was little more than an afterthought. Cheap kits from China dominated the scene, often dressed up with local decals and sold with little to no innovation. But two young engineers had a radically different vision—not just to build an electric scooter but to reimagine what an electric vehicle should be from scratch.
“A startup getting into automotive is almost a foolish decision,” says Shreyas Seethapathy, Chief of Staff, Engineering at Ather. It’s one of the most challenging industries in ...
This is an Autocar Pro Plus article. Subscribe to continue reading.
RELATED ARTICLES
Hero vs Honda: Inside the Race for India's Two-Wheeler Crown
In a market undergoing deep transitions, Hero MotoCorp and Honda Motor Company are locked in a high-stakes battle for do...
TVS Motor: From Humble Beginnings to Full Spectrum 2-Wheeler Brand
As TVS Motor prepares for a busy product launch cycle—spanning affordable EVs, CNG scooters, 300cc motorcycles, and Nort...
Tech Talk: How to safely 'puncture' a tyre at 140kph
New kit allows testers to deflate a tyre by remote control – critical in testing autonomous vehicles.